The rise of the Creative Class

FLORIDA, Richard
New York: Basic Book, 2012.

Ten years ago, Richard Florida published a path-breaking book about the forces that were reshaping our economy, our geography, our work, and our whole way of life. Weaving storytelling with reams of original research, he traced a fundamental theme through a host of seemingly unrelated changes in American society: the growing role of creativity. In the deacade since, we have endured a series of world-shattering events - from the collapse of the tech bubble to 9/11 to the economic meltdown of 2008 - any one of which might have been sufficient to derail the forces he described. Instead, the drive toward creativity has only intensified, both in the United States and across the globe. In late 2011, the social media site LinkedIn reported that the word most used by its members to describe themeselves was "creative".